RBBiz Day 7: Tad Hargrave

Sometimes it’s nice to know that you’re on the right path. Tuesday’s interview on “Marketing for Hippies” put into words a lot of things I’ve learned about what feels most comfortable about selling my book (I talked about that a bit in yesterday’s post, too). Things like “slow marketing” and mantras like “if there’s no fit, there’s no failure” put it far more succinctly than I could have done, prior, so that level of validation boosts my confidence in my own business prowess.

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As far as visuals go, I was rather taken with the idea that “marketing is a filtering process.” This goes back to one of the sessions last week about Skunk Medicine, and how it’s okay to repel your wrong people just as much as you attract your right people.

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